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Alumni Profile - Matt Best

2009 Business Administration

RRC grad Matt Best, at work in Calgary.

Matt Best always figured he had a future in marketing.

But it wasn't until he took the driver's seat on a class project at Red River College that he knew he could make a career out of it .

"When I got to Red River College, I quickly realized that marketing was one of my passions," says Best, 24, a former Winnipeg resident who now calls Calgary home.

"After having the opportunity to work on the Entrepreneurship (program's) practicum as the leader of my marketing group, I also realized that I was good at it."

These days, Best works as Coordinator of Consumer Engagement for TrojanOne, a Canadian marketing agency with offices in Vancouver, Calgary, Toronto and Montreal. In addition to running the Calgary office, Best also contributes to marketing efforts for a roster of blue-chip clients, among them Canadian Tire, Mattel, Coca-Cola and Bank of Montreal.

"We're pretty much your one-stop-shop for everything," says Best of TrojanOne, a company he first became involved with through an internship with the University of Lethbridge (where he's currently pursuing a degree in Marketing). "Our mission is to get our clients promoted, so that's what we strive for in everything we do."

Raised in Charleswood -- where he was active in sports like hockey, golf and lacrosse -- Best got his first taste of the marketing world through a series of high school business classes. He spent a year in Vancouver after graduating Grade 12, but returned to Winnipeg in time to sign up for RRC's Business Administration program in 2007.

He credits the program -- in particular, the Entrepreneurship stream, which requires participants to launch their own mock businesses (complete with business plan and year-end trade show demonstration) -- with outfitting him with the tools he needed to survive and even thrive in the fast-paced world of business marketing.

In Best's case, the product of his group's Entrepreneurship project was a hybrid limousine company called A-Plus Limousines. He says the project -- in which he and his teammates carried out various aspects of the business development process, usually at the same time they were being explored in class -- is much closer to the real world than he realized.

Best and his RRC classmates in 2009.

"We had to show all our financials -- whether things were financially feasible or not, pretty much down to every last detail," he says. "Now that I have to go out and do budgets for work every day, I realize that we were doing some pretty high-level assessments."

The program's focus on group work also proved helpful, Best says, since so much of his current work is of a collaborative nature.

"You work quite closely as a team out here, so you do a fair bit of brainstorming," he explains. "In all marketing, I find there's a lot of brainstorming, where someone thinks of something, which in turn triggers something in your own brain, and within half an hour, you have a high-level idea written down."

Once he's got his Marketing degree in hand, Best hopes to continue working in larger markets -- preferably in sports marketing and branding. But wherever he winds up, he's sure he'll be well-prepared, thanks to the training he received at Red River College.

"You don't always notice how it's helping you in the short-term, but it really does set you on the right track," he says.

To learn more about TrojanOne, visit or

For more information about RRC's Business Administration program check our website at

If you’re interested in being profiled in the RED alumni e-newsletter, e-mail Dale Oughton, Alumni Coordinator, at

Teacher Ed. Grad "Striking the Right Chord"

Industrial Arts instructor Kris Hancock (centre) supervises Ecole Selkirk Junior High students Alyssa Fey (left) and Cheyanne Wise, as they sand their guitar bodies. Photo courtesy the Winnipeg Free Press.

RRC alum Kris Hancock (Industrial Arts/Technology Teacher Education, 2007), now working as an Industrial Arts instructor at Ecole Selkirk Junior High, made headlines recenty on account of an extracurricular program he's launched -- one that finds his shops students designing and building functional electrical guitars.

Once built, the guitars are signed by local and visiting celebrities -- among them, rockers Randy Bachman, Burton Cummings and Slash; Olympic gold medalist Jonathan Toews; skateboarding legend Tony Hawk; and even Prime Minister Stephen Harper. Hancock's students plan to auction the instruments off at a gala dinner on May 26, 2011, with proceeds going to the Canadian Museum for Human Rights.

Click here to read a full account of Hancock's project, as profiled recently in the Winnipeg Free Press.

Click here to see a YouTube video of Hancock's students in action.

Are You RRC's Next Distinguished Alum?

Nominations are currently being sought for Red River College's 2011 Distinguished Alumni Award.

The award honours RRC graduates who have distinguished themselves in both their chosen profession and the community, while recognizing their outstanding personal and professional achievements.

Recipients must be graduates who have exhibited outstanding achievements in (or made outstanding contributions to) one or more of the following areas: Service to the Community, Business, The Arts, Human Development, The Environment, Life-long Learning, Post-Secondary Education, Government, or Commitment to Red River College.

Nominations must be received by Feb. 15, 2011. Click here to download a nomination package, or to learn more about past recipients.

Building Excitement in the Exchange District

Red River College is marking great progress on one of the most exciting projects to occur in the Exchange District in years: the development of the Paterson GlobalFoods Institute, a new home for Red River College's culinary and hospitality programs, and site of the College's first student residence.

Recently, a new structure has started to rise on the site, filling the lot that has sat vacant since the Leland Hotel burnt down in 1999. This modern glass addition will house several state-of-the-art culinary and baking labs, including a Regional Cuisine Kitchen that will become the "heartbeat" of the Institute and provide dynamic new street-level activity in the Exchange District.

This lab will be a hub of activity, incorporating culinary training classes and meal production for the facility's food service outlets. Activities will focus on the use of freash seasonal ingredients, prepared using regional and global flavour combinations and culinary techniques.

Large windows will face directly onto the newly renovated Old Market Square, putting the skills of students and instructors on display and creating an engaging spectacle for the public. Inside the historic Union Bank Tower, work continues on transforming the main banking hall into Jane's Restaurant, which will provide an elegant addition to the wide variety of dining options available in the Exchange District.

Additionally, the conversion of the upper floors of the building into student residences is underway. These character suites will feature high ceilings, large windows and great views of the surrounding neighbourhood. Construction is scheduled to be complete by July 2011, with the building fully operational for classes to begin at the end of August.

RRC Open House 2011

On Feb. 22nd and Feb. 23rd, 2011, Red River College will open its doors to prospective students from throughout the province, as part of annual Open House events aimed at showcasing the best the College has to offer.

From noon - 3 p.m., and 5 p.m. - 8 p.m., on Feb. 22nd, and again from 9 a.m. - 2 p.m., on Feb. 23rd, attendees will have the chance to learn about the wide variety of programs and services available at RRC, by touring our Winnipeg campuses, speaking wth staff and instructors, and taking part in information sessions and other interactive events.

Click to read more.

Rebels with a Cause

Follow the progress of your favourite Red River College teams, via game results and schedules posted regularly to the Rebels' website. Access team rosters, recruiting information, and game times and scores, at

You can also click here to access the same information, plus in-depth Athletics news, fitness tips and info pertaining to facilities and Recreation Services at Red River College.

RRC Business & Applied Arts Conference 2011

Directions 2011, Red River College's annual business and applied arts conference for students, will take place on Tuesday, Feb. 1, 2011.

Every year, the conference joins upwards of 450 students from RRC's Business and Applied Arts division with leaders in the business community, serving as an excellent opportunity for students to experience a symposium while networking with their contemporaries and future employers.

As an RRC alum, you are invited to take part in the conference. Your ticket will allow you to take advantage of excellent seminars and roundtable sessions throughout the day. You may also want to purchase a coporate table or an event sponsorship. There are various benefits available to you, depending on the level of sponsorship you choose.

For more information on the conference -- or to purchase a ticket, corporate table or sponsorship -- please contact Development Officer Jakee Werbuk at 632-2086 or

Alumni Membership Advantages


Did you know that as a Red River College alum, you are eligible to receive exclusive discounts at several local businesses?

Garriock Insurance

Powerland Computers

For more information, visit the RRC Alumni website or contact Dale Oughton, Alumni Coordinator, at or call 632-2359.

Vacation with RRC and UNIGLOBE Geo Travel

We know that RRC grads love to travel,

so we're excited to announce that RRC

has partnered with UNIGLOBE Geo Travel to provide exclusive travel discounts to

RRC alumni!

To view the exclusive travel discounts, visit the UNIGLOBE Geo Travel website.

For other exclusive offers available to RRC alumni, visit

To find out how you can take advantage of the fantastic deals, contact Dale Oughton, Alumni Coordinator, at or call 632-2359.

Stay Connected


Make sure we have your most up-to-date contact information so you can stay current with College news, learn about exclusive Alumni events and find out about the latest job opportunities.

To update your information, visit the Address Update webpage at or call (204) 632-2359.

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(204) 632-2359